The Death Art from the Past
Hardly is there a person who has not noticed the amazing movie covers from the late 80s and mid 90s -truly it was the cover that was selling the product. Fascinated by the masterpiece on the pack, many people would by the video tape just because it looked like a real painting, it got the attention with its colours and mixture of images so even if the movie is not a great masterpiece, the cover would suit the movie collection at home and would make the shelf look quite cooler.
Times have changed, however. With the increased use of the internet, the online video sharing, the expanding marketing strategies based on movie pieces to present a trailer, somehow people started ignoring the old packaging and its fascination. A person can now see an amazing trailer of the movie to be released, can read so much movie reviews and download so many scenes of the movie that he would by the DVD even if put into a small box with no label on it. He is willing to pay for the CD that would inevitably go in the bin just after a few times of watching, and there would be nothing fascinating in the product anymore.
Here is the distinction -the many new ways to advertise a product and the expanding marketing strategies are lowering the expectations of the viewers and the priorities of the producers. Coverwork is now just a scene of the movie with some letters forming its name, no handwork is seen, no artist’s signature and no identity can be observe -movies are now like a momentary experience that later nothing can remind you of it -not even a brilliant and colourful cover!
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